Tele2 IoT AB, IoT Operations, Product & Technology, Product Management

Tele2 IoT are looking for an IoT Product Marketing Manager

This is the job....

As the IoT Product Marketing Manager, you will be responsible for working within the Product Management, Marketing and Sales teams and together with our partners to design, create and deliver appealing value propositions for its innovative digital products and services to extend and roll-out the Internet of Things (IoT) and machine-to-machine (M2M) portfolio.

Product Marketing is a versatile function which spans the entire IoT Product Portfolio and working across different departments. From the first business case and minimum viable product, to building standard pricing models and creating new product/market combinations and rolling out towards Commercial teams to expand the overall product revenue. Versatility, intellectual creativity and an eagerness to deep dive into market insight to make a value proposition loved by customers is what will be expected from you.

Key responsibilities:

  • As part of the Product Lifecycle
  • Support the creation of business cases for new products and features
  • Verify and incubate new product initiatives in the market with Commercial teams and customers
  • Support successful launches, roll-outs and updates towards Commercial teams and customers
    • Develop detailed business cases, pricing strategies and models
    • Create appealing product/market combinations and value propositions
    • Perform competitive and market analysis and keep the product and commercial teams up to date about market developments from a product and value proposition perspective
    • Find and analyze trends to initiate product development and improvements
    • Generate customer insights, identify customer needs and convert them into specific up- & cross sell and retention propositions.
    • Validate financial foundation of the value propositions that should go to market and follow-up on the financial performance of the various propositions, as part of the product lifecycle management
    • Development and implementation of specific go-to-market strategies
    • Create a tactical and operational plan with regards to customer acquisition and retention
    • Work with the relevant Commercial teams to produce informative product proposition presentations for different product lines and product/market combinations
    • Train the Commercial Teams in the different value propositions
    • The function Product Marketing is the “IoT Value Proposition Owner” and expected to develop a mission, vision and strategy for the portfolio together with the Product Managers that aligns to Tele2 IoT’s overall strategy and product vision


This is what you have...

  • University education in business and/or economics or equivalent experience
  • >4 years’ experience in B2B commercial product/proposition/pricing/marketing related position
  • Experience in close cooperation with Commercial/Sales teams
  • Knowledge of the pricing and cost components in telecoms related offerings
  • Experience in IoT/M2M/Digitization beneficial
  • Live the Tele2 Way in your daily work
  • Challenge - Always act as a challenger
  • Action - Be proactive and always provide the solution
  • Cost conscious - Be smart and always have the lowest cost
  • Open - Be humble, honest and always straightforward
  • Flexible - Love change. Always lean. Always fast.
  • Quality - Always meet customer expectations
  • Commercial mindset and business case savvy
  • Customer oriented and cost conscious, occupied with optimization of services and costs by making strategic decisions
    • Self-driven, hungry and results-oriented
    • Positive and optimistic attitude
    • Creative and innovative approach to challenges and problems
    • Cooperates and collaborates well with others
    • Strong social and communicative skills
    • Have a business- and sales-oriented view of technology and not the other way around
    • Collected and organized under pressure

This is what Tele2 can do for you...

… a place in a flexible, approachable organisation that is characterised by strong team spirit, high commitment and satisfaction, where your expertise will make a difference.

… extensive opportunities to exciting career moves within Tele2. With us, your future will be in your hands. We provide you with the opportunity to develop through internal training courses and further-development programmes.

… We take care of you, both in your role in the company, but also outside. With us, there are opportunities for flexible work and benefits in terms of health, parental allowance and pension.

Are you a Product Marketing Manager who is passionate about creating new services and want to work with the Internet of Things, one of the hottest trends out there, then we believe you are the right person for us. And, we have the right position for you. We look forward to meeting you.

If you want to know more about Tele2 and those of us who work here, visit us at and read more.

 The position is located in Kista, Sweden.


If you are eligible to work in Sweden you are welcome to submit your application no later than June 30, 2018. Selection and interviews are conducted continuously.


Anställningsform Tillsvidareanställning
Anställningens omfattning Heltid
Antal lediga befattningar 1
Sysselsättningsgrad 100%
Ort Kista
Län Stockholms län
Land Sverige
Referensnummer 2018/213
Publicerat 2018-05-28
Sista ansökningsdag 2018-06-20

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